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Our Story

64 Years of Excellence

Since inception in 1956 CTC Group has emerged from a family business into one of the leading multi sector corporates in Sudan and East Africa

Introduction

CTC Group is a privately owned group of companies operating in the Sudanese market since 1956 driven by our long-term belief in the potential of the country and its people.

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Driven by progressive thinking and ambitious entrepreneurial spirit, CTC Group has been touching lives in all walks of life having built a diversified business portfolio and is Sudan’s market leader across multiple sectors.

CTC Group has been investing in building partnerships across the globe for over 60 years. We are very proud of all our partners whom continue to share our commitment and drive in transforming people’s lives through innovation, building successful value propositions and transferring best practices and technology.

The Group has been focused on improving the human capital in Sudan through capacity building initiatives and employment opportunities that are a key driver in our commitment to social and economic development.

Our Timeline

1956

The Central Trading Co - Our story begins

1965

Entry into Agricultural Inputs Sector

1986

Expansion of Agribusiness

1996

Start of our Automotive Business

2003

Venture into the FMCG Market

2007

CTC Group is born following restructure

2011

Corporate Farming Solutions

2018

CTC Group Complex is Launched

1956

The Central Trading Co - Our story begins

The Central Trading Company is founded as a general trade company with major interests in aerial pesticide applications and textile.

1965

Entry into Agricultural Inputs Sector

Central Trading becomes a specialist agrochemicals company, and the first national company, representing major brands in Sudan.

1986

Expansion of Agribusiness

Central Trading expands its agribusiness portfolio to include New Holland agricultural machinery in partnership with Fiat Group.

1996

Start of our Automotive Business

Central Trading Company starts its automotive business in partnership with Daewoo Motors.

2003

Venture into the FMCG Market

Central Trading ventures into the consumer electronics and household applicanes as agents for LG Electronics.

2007

CTC Group is born following restructure

The company is rebranded as CTC Group as part of a corporate restructuring brought about by the expansion of its business activities.

In the same year, the Group also acquires the agency for Nokia and expands into CDMA market.

2011

Corporate Farming Solutions

CTC Group further widens its agribusiness solutions establishing CTC Farms to address the needs of growing corporate farming sector.

2018

CTC Group Complex is Launched

Launches the CTC Group Complex - the Group's flagship agro technology transfer centre featuring one of the largest service workshops and spare parts warehouse, the first regional New Holland Academy as well as integrated offices and showroom.

Our Mission

The Group’s mission is to build a sales organisation that is committed to providing quality products and services that deliver customer satisfaction and helps unleash the economic potential of the country in a sustainable and responsible manner.

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Our Values

Moving Forward
Employee Focus
Integrity
Teamwork
Value Consciousness & Quality Focus
Customer Focus
Professionalism

Moving Forward

Leading markets in which we operate and continously growing.

CTC Group is a market leader in its areas of operations and is always looking into the future and eyeing new opportunities to develop.

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Employee Focus

Attracting, developing, and retaining the best of the best through empowerment and meritocracy.

Create a business environment that attracts top quality talent and facilitates growth and development, through empowerment whereby the necessary authorities are delegated and communicated, and access to full information is granted to employees to deliver on their tasks and allow space or creativity. All decisions are made purely on their merits.

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Integrity

Working with ethics, respect, and meeting Commitments.

Conducting business with ethics and integrity in a sustainable and socially responsible manner. Treating all stakeholders with respect. Meeting company commitments towards its staff and stakeholders. Commitments made by CTC or any of its members with an internal or external party will be binding and supported by the Group.

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Teamwork

We accomplish more working together across CTC Group.

We get better outcomes when plannning, deciding, and executing cooperatively. Understand our role in the team and the overall Group's direction.

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Value Consciousness & Quality Focus

Cost consciousness and value for money, while doing it well at international quality standards.

Attacking waste and inefficiencies while always maintaining quality. Seeking efficiency by preventing loss of resources and achieving the best optimisation possible in utilising these resources. Apply relevant and reputable international standards across business functions.

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Customer Focus

Being obsessed with customers' needs.

Know your customers' needs well and go beyond expectations in meeting these needs.

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Professionalism

Professionals are disciplined, driven by a high self-standard and personal achievement.

Professionals are results oriented, dependable, fair and consistent.

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Our People

Mohammed Abdullah

Tendering & Technical Officer

Ghada Mohammed

Spare Parts Manager

Rami Siddig

DB Administration Manager

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