Introduction
CTC Group is a privately owned group of companies operating in the Sudanese market since 1956 driven by our long-term belief in the potential of the country and its people.
Driven by progressive thinking and ambitious entrepreneurial spirit, CTC Group has been touching lives in all walks of life having built a diversified business portfolio and is Sudan’s market leader across multiple sectors.
CTC Group has been investing in building partnerships across the globe for over 60 years. We are very proud of all our partners whom continue to share our commitment and drive in transforming people’s lives through innovation, building successful value propositions and transferring best practices and technology.
The Group has been focused on improving the human capital in Sudan through capacity building initiatives and employment opportunities that are a key driver in our commitment to social and economic development.
Our Mission
The Group’s mission is to build a sales organisation that is committed to providing quality products and services that deliver customer satisfaction and helps unleash the economic potential of the country in a sustainable and responsible manner.
Our Values
Moving Forward
Leading markets in which we operate and continously growing.
CTC Group is a market leader in its areas of operations and is always looking into the future and eyeing new opportunities to develop.
Employee Focus
Attracting, developing, and retaining the best of the best through empowerment and meritocracy.
Create a business environment that attracts top quality talent and facilitates growth and development, through empowerment whereby the necessary authorities are delegated and communicated, and access to full information is granted to employees to deliver on their tasks and allow space for creativity. All decisions are made purely on their merits.
Integrity
Working with ethics, respect, and meeting Commitments.
Conducting business with ethics and integrity in a sustainable and socially responsible manner. Treating all stakeholders with respect. Meeting company commitments towards its staff and stakeholders. Commitments made by CTC or any of its members with an internal or external party will be binding and supported by the Group.
Teamwork
We accomplish more working together across CTC Group.
We get better outcomes when plannning, deciding, and executing cooperatively. Understand our role in the team and the overall Group's direction.
Value Consciousness & Quality Focus
Cost consciousness and value for money, while doing it well at international quality standards.
Attacking waste and inefficiencies while always maintaining quality. Seeking efficiency by preventing loss of resources and achieving the best optimisation possible in utilising these resources. Apply relevant and reputable international standards across business functions.
Customer Focus
Being obsessed with customers' needs.
Know your customers' needs well and go beyond expectations in meeting these needs.
Professionalism
Professionals are disciplined, driven by a high self-standard and personal achievement.
Professionals are results oriented, dependable, fair and consistent.
